We are bridging the gap between academics and business practitioners to better understand the factors that influence consumers. In collaboration with researchers from across the University of Sydney Business School such as marketing, business information systems, international business and transport, researchers from other faculties including information technology and economics, as well as industry representatives, we are contributing to better decision-making based on consumer insights.
We are building a platform for researchers to discuss new developments and methodologies, and encourage and facilitate cross-disciplinary research projects.
