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Digital transformation is more than the adoption of new technologies - it requires reimagining business models, processes, and customer engagement to drive innovation, efficiency, and sustained competitive advantage. It is a critical mindset for modern managers. While managers must critically assess the promises and pitfalls of emerging technologies to avoid hype-driven decisions, digital innovation also offers powerful tools and techniques for navigating dynamic environments. 

This unit examines how digital technologies are reshaping business, government, and not-for-profit sectors. Students will gain a strategic and operational understanding of transformation, exploring the role of leadership in change management, the alignment of digital initiatives with corporate strategy and governance, and the cultural and ethical challenges of organisational transformation. 

Key technologies covered include Artificial Intelligence (AI), Augmented Reality, the Internet of Things (IoT), and Blockchain.  By the end of the unit, students will be equipped to lead, assess, and implement digital transformation initiatives that foster innovation and sustainable growth. 

In today's rapidly evolving environments, leaders must navigate the impacts and implications of disruptive technologies while anticipating future challenges and opportunities. This unit equips students with the knowledge and tools to understand technological disruption, particularly from Artificial Intelligence and generative AI, and their implications for business and society.

Students learn to apply strategic foresight methods, moving beyond simple prediction to engage productively with future possibilities. Topics include the nature of disruptive technologies, AI fundamentals and applications, megatrends and societal shifts, forecasting, scenario analysis, and identifying weak signals in uncertain environments.

Through a real-world case study, students develop practical skills in analysing emerging technology, disruptive forces, and crafting forward-looking strategies. Learning involves discussion, hands-on exercises, reflective thinking, and a collaborative project. This unit is essential for students seeking to drive innovation, manage uncertainty, and position themselves at the forefront of technological and societal change, emphasising preparedness and sense-making over predicting specific future outcomes. 

Poor tactical execution can undo even the best strategic thinking and implementation plan behind a brand, product or service launch. Equally, the best tactical execution amounts to very little if it is not aligned to a plan with clear strategic focus. This unit focuses on how to ‘go to market’, with relevant customer insights, minimising business risk and maximising financial return.  

You will guide you through using market, macro-environmental understanding, and segmentation analysis as a foundation to identify a differentiated positioning that resonates for target customer segments.; developing a detailed and actionable plan with controls as a basis to coordinate your organisation’s marketing, sales and operational efforts; and identifying the practicalities involved in bringing the positioning to life with in-market excellence across all customer touchpoints in each market, channel and customer group. 

This unit explores digital collaboration, work and organisation through a unique four-quadrant framework, preparing managers and leaders for the evolving digital landscape. Students examine digital literacy, professional self-management tools, social networks, remote and global team collaboration, open and crowd models, platforms and ecosystems, and novel forms of collaborating and organising via emerging technologies such as AI and blockchain.

The curriculum balances theoretical understanding with practical application, teaching students to craft effective digital collaboration, work and organisation strategies and choose appropriate principles, techniques and technologies.

Through case study engagement and a collaborative project, learners develop skills to navigate various scales of digital interaction, from personal productivity to organisational structures. This unit is essential for those aiming to lead digital organisations, manage digital teams and adapt to rapidly changing digital environments.

By focusing on strategic and critical thinking and adaptability rather than narrow technical skills, students learn to leverage digital collaboration for competitive advantage and organise efficiently to face the challenges and opportunities of the digital age.

In today’s fast-paced digital economy, project management is a core capability for leading successful technology-driven strategies. This unit equips students with the tools and mindset to lead high-performing teams in complex, fast-changing environments shaped by disruptive innovation. Focusing on the realities of advanced digital projects, students explore modern methodologies including Agile, DevOps, and CI/CD, alongside key practices such as design thinking, SCRUM, stakeholder engagement, forecasting, and risk management. 

Interactive discussions, hands-on exercises, and collaborative projects enable students to refine their technical and planning capabilities. For example, with an immersive “shadow boxing” approach, students face real-world dilemmas, make critical decisions, and see the consequences unfold - building practical, strategic, and leadership skills. 

Designed for those aiming to become product managers, project leaders, product owners, or transformation agents, the unit blends interactive discussion, hands-on tasks, and collaborative projects. It emphasises delivering outstanding customer experience (CX) and service design (SD) within high-stakes digital environments. By the end of the unit, students are equipped to lead digital transformation initiatives, manage emerging technologies, and drive sustainable, meaningful innovation. 

In this unit, students learn to transform creative ideas into impactful, sustainable strategies that drive innovation and digital transformation across industries and society. Blending innovation, creativity and entrepreneurial thinking, the unit adopts a challenge-based, experiential learning approach, where students explore how open, social and digital innovation - enabled by emerging technologies - can be harnessed to address real-world business and societal challenges. 

Students apply tools such as design thinking and lean startup to incubate, validate, and pitch ideas for business and social ventures. Through a hands-on, collaborative approach, they learn to build innovative, viable strategies by integrating opportunity discovery, creative ideation, and business model generation into a cohesive process.

By the end of the unit, students will be able to design, test and communicate innovation strategies that generate both commercial and social impact. The unit builds creative confidence, strategic thinking, and collaborative problem-solving - equipping students with the knowledge and practical skills needed to innovate across startups, corporations and other organisational contexts in today’s rapidly evolving digital economy.

This unit introduces students to the strategic use of data in modern business decision-making. Exploring five essential analytical dimensions—descriptive (what happened), diagnostic (why it happened), predictive (what may happen), prescriptive (how to make it happen), and emerging analytics (the evolving field of analytics—the unit provides a comprehensive foundation in data analysis methodologies.

Designed for those new to data-driven decision making, students will learn to effectively describe, analyse, evaluate, visualise, and communicate data in contemporary business contexts to enhance managerial decision-making. The curriculum balances theoretical frameworks with practical applications, offering both conceptual understanding and hands-on experience with industry-standard tools through structured, interactive workshops. No programming knowledge is required, though familiarity with Excel is necessary.

This practical, industry-relevant approach equips students with immediately applicable skills for translating raw data into actionable business intelligence, positioning them to make more informed strategic decisions in today's data-rich business environment. 

This unit equips students with the financial acumen to analyse financial performance, evaluate proposed investments, and value companies across different stages of growth - from early-stage start-ups to mature global enterprises. Anchored in core principles of corporate finance, students will develop expertise in investment evaluation techniques, risk assessment and capital structure decisions.

The unit examines how financial decision-making supports strategic initiatives such as scaling a tech venture, funding innovation, or entering new markets. On successful completion of the unit, students will be able to synthesise finance, strategy, and technology considerations to support sound investment decisions, including acquisitions and asset restructuring, in both traditional and tech-enabled organisations.

This unit introduces students to critical decision-making processes and methods essential for designing, planning, and managing today’s supply chains. The aim is to prepare students to evaluate and make strategic, tactical and operational supply chain decisions, leveraging technology to optimise efficiency, enhance resilience, and promote sustainability.

Students will engage in an interactive case study, using a blend of videos, readings, and live sessions to discuss foundational supply chain concepts such as sourcing, production, inventory management, transportation, and retail operations, with a particular focus on sustainability, resilience, and the impact of emerging technologies.

Group discussions allow students to collaboratively solve problems, while the facilitator-led live workshops provide a deeper understanding of how each week's topic ties into the unit’s learning outcomes. The final session focuses on emerging trends and advancements, ensuring students are equipped with the knowledge to navigate the dynamic field of supply chain management.  

The unit explores the ethical challenges and opportunities arising from digital technologies, with a special focus on the role of AI in shaping our world and its impact on business. Students will engage with core concepts in digital ethics and critically examine issues like privacy, fairness, and the societal impact of AI.

The unit addresses ethical considerations of AI in business, including algorithmic bias, automation, and the responsibilities of companies in relying on predictive systems. Students will reflect on the future of human-technology interactions and how AI can drive both risks and opportunities for businesses and society.

By the end of the unit, students will gain valuable skills in identifying and addressing ethical dilemmas in digital environments, which will prepare them to lead ethically and responsibly in the evolving digital and business landscape. 

This unit explores the rapidly evolving landscape of sustainability, focusing on how related concerns impact on organisations. Successful leaders are increasingly compelled to demonstrate effective responses to a diversity of concerns that might once have been dismissed as externalities. These include climate change, carbon pollution, biodiversity, water, waste, impacts within the supply chain, on employees, on customers and on the broader community.

The unit will consider how organisations can better assess their impacts on people and the planet, while simultaneously identifying the risks and opportunities sustainability presents to the organisation. The unit explores evolving approaches to management, governance, reporting and assurance.

Students are exposed to a diversity of relevant and contemporary organisational practices and events, with input from a range of leading sustainability professionals, and critical engagement with contemporary academic research. All of these elements are seamlessly integrated through a case that evolves and expands across each week of the unit. Collectively, these activities empower students with the robust foundations needed to effectively meet organisational obligations to both commercial and social stakeholders, to offer cutting edge expertise for organisational success, and to contribute to a more sustainable planet and society.  

This unit immerses students in the process of transforming technology-based inventions - originating from university research in medicine, science, and engineering - into commercially viable ventures. The unit begins with understanding the invention's core value and gathering primary data to validate unmet needs and potential applications.

Students then undertake market validation through direct engagement with potential users, stakeholders, and industry partners to test assumptions and refine use cases. Based on these insights, they develop and iterate prototypes, where feasible, and test them for functionality, desirability, and feasibility. The unit then guides students through the development of a robust business model, as well as a financial model to evaluate the venture’s viability.

Finally, students formulate market entry strategies, considering regulatory pathways, IP protection, strategic partnerships, and investment readiness. Throughout, the unit integrates entrepreneurial thinking, customer discovery, and strategic decision-making to prepare students for innovation leadership and venture development.